The Founder
12 years in outbound. One mission.
Bacolod City, Philippines
Avarra started from a simple observation. US companies were overpaying for sales talent while the Philippines had world-class outbound reps sitting underutilized in local BPOs. The gap was not about skill. It was about access.
"I spent 12 years as an SDR, BDR, and BD executive selling to Western markets. I know exactly what US sales leaders need because I have worked inside those teams. Avarra is how I close that gap at scale."
Before founding Avarra, Ian held roles spanning the full sales career ladder, from frontline SDR to account management to business development executive targeting Australian and US clients. That track record shaped the Avarra screening process from day one.
Every candidate Avarra places goes through the same evaluation Ian used when hiring for his own teams: English proficiency, cold call execution, objection handling, and a genuine understanding of North American buyer psychology.